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JJ Sweetheart

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With the release of "Lavishly", JJ Sweetheart delivers a lush approach that brings out a beautiful atmosphere and ambient undertone giving it a blend of indie and dream rock.

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The release blends influences to create unique aesthetics that span its course and speaks volumes for JJ as an artist and songwriter.

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The single follows his last EP, Big Things and showcases the artist's ability to create music with little boundaries that set moods utilizing unique tones to build something all its own.

 

"Pulsating rhythms and debonair guitar strums complement a twangier vocal lead, admitting “I don’t want my face to be irrelevant,” while yearning for “truth.” The result is a rock drive that’s thoroughly replay-inducing, with stellar production from Coleman Trapp. JJ Sweetheart, notable in the Minneapolis scene previously as the former France Camp frontman, and previous bassist of Howler, thoroughly impresses with these two gems". -Obscure Sound

 lo-fi bedroom manifesto, with a soaring chorus that really highlights the magic you want to find in a great pop song. In a sense, it feels like early Generationals, spun with a little bit more of a DIY ethos.  - Austin town hall

JJ Sweetheart is a Lofi, Psychedelic, feral dreampop musician freshly arisen from the ashes of his former projects in the Minneapolis music scene. Hatched from the creative mind of former France Camp frontman, and previous bassist of Howler (Rough Trade Records), this solo project is a mellowed, explorative, expansion into songwriting. JJ taps into the intimacy of lo fi bedroom tracks similar to early Alex G, while staying true to the pop driven vocal hooks that made his former projects successful. Sun kissed guitar tones reminiscent of 60's psych rock groups like 13th floor elevators draws the listener in and then slaps you with jabs of reverb soaked distortion. The lyrics are heartfelt and romantic, while touching on subjects of self growth, mental health, and that yearning crush feeling of young love. His current recording process is track by track recording everything with the microphone on his iphone, and running through a free bandlab app. Vocals are recorded either in his car, in the desert, or in a nice open field to avoid noise complaints in his apartment complex. He states that he likes the lo-fi energy and the challenge that mixing such recordings has. What comes together at the end is a surprisingly well balanced, and cohesive sound with a nice warm fuzz texture and raw vocals that feel personal.

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