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With the release of the "Up in the Clouds" single, SONUR delivers a soiree of alt and dream pop with a mixture of textures that let the track stand out and leave its mark.
The song comes with a message and dream like undertone that creates an atmosphere of its own.
"Up in the Clouds is a song about social media and this feeling of missing out and wanting to be in the clouds where all the influencers are living," explains songwriter Ludvik Bjarnason of the single.
After graduating college, Ludvik Bjarnason ended up with extra time on his hands after working and soon found himself picking up a guitar and learning to record and track with Ableton on his computer. This was the beginning of something that would soon turn into a bigger part of his life and self-expression.
With a slew of influences musically, the project has been ever changing but still keeping to the staple sounds and experimental undertones letting him build soundscapes and churn them into full songs.
"My sound has evolved rapidly and in fact I kind of recently stumbled on a sound that I liked which is mainly inspired from the so-called French synth pop with artists such as Daft Punk, AIR and Kavinsky. And actually, Kavinsky song Nightcall is one of my favorites and Up in the Clouds draws many influences from that song. Other than that I have been experimenting with many sounds and song styles; I do not really prefer to be in a particular genre and for instance I would love to make an acoustic album one day, because I love making song on my guitar and many of my inspired artist are singer songwriters that mainly use their acoustic guitars., " Says the artist of how his sound has been evolving as he goes.
"Up in the Clouds" serves as a testament to where theproject is at with its sound righ tnow.
The track is available for streaming and download on all major outlets and Ludvik is always writing new material for upcoming releases.